The Mirror has announced the launch of The Gulp, a Substack newsletter and social brand.

Described as a daily dose of the Mirror’s journalism, The Gulp provides news and a full-bodied mix of culture and lifestyle articles, including viral trends, product reviews, travel guides, exclusive interviews, and smart takes on what everyone’s talking about.

The Gulp is from The Mirror’s Under 35 team, a team dedicated to delivering content to audiences under the age of 35. The Under 35 team consists of Emerging Audiences Editor Lauren Gordon, Content Editor Aimée Walsh, Audience Writers Ashley Bautista, Almha Murphy, and Danielle Canagasuriam, and Apprentices Tahira Ali, Shannon Miller, and Aakifah Gani.