The LYCRA Company, a company developing innovative and sustainable fiber and technology solutions for the apparel and personal care industries, has announced that Gary Smith has been appointed chief executive officer, effective from 27 November 2023. Smith will replace Dean Williams who has served as acting CEO since August. Williams will continue in his role as chief financial officer and assist with the transition. Smith will be responsible for The LYCRA Company’s global organization and will report to the company’s board of directors.

Smith is an accomplished business leader with over 25 years of experience in the consumer products industry, with a focus on brand-driven commercial strategy, operational transformation and global expansion. Most recently, Smith held the position of CEO at Hatteras Yachts, Inc., a custom motor and sports fishing yacht company, leading a successful turnaround and subsequent sale of the company. As CEO of Polartec, he spearheaded transformation efforts that set the textile company on a path to success. He also previously served as president of the Outdoor Group at The Timberland Company.