Date Posted: Monday 21st May 2018
On Monday 14 May, The Industry hosted an Upping Your Instagram Game Masterclass at W London featuring a leading line-up of speakers who shared how brands and PR can increase their following, customer engagement, build their brand story, align with influencers and make money all through Instagram. Speakers included Founder of MLPR and Co-founder of Social Paradise, Marie Louise Pumfrey; blogger and founder of influencer marketing agency One Roof Social, Anna Hart and Chief Marketing Officer of Launchmetrics, Alison Levy.
Alison Levy - Chief Marketing Officer of Launchmetrics
Alison shared how influencers are changing the way brands plan their marketing mix with the latest Launchmetrics report The State of Influencer Marketing. Key figures from the report include:
Marie Louise Pumfrey - Co-founder of Social Paradise and Founder of MLPR
Marie Louise shared her top tips on how to optimise Instagram as a valuable marketing tool and effectively use it for business. Marie's tips included:
Identifying your niche – growing is about knowing your audience, focus on their hobbies, posts and what they do. Identify 15 - 20 key accounts of the type of audience you want to connect with.
Use your biography and bio-link wisely – your bio should identify your audience's pains and how you take that away; it must be more about them than you.
Anna Hart - Influencer and Founder of One Roof Social
A leading Instagram influencer in her own right and founder of influencer marketing agency One Roof Social, Anna Hart shared advice on how to collaborate effectively with influencers and how to work within the ASA (Advertising Standards Agency) regulations. Key points Anna covered were:
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