b. the agency has selected The Glowcery to join its client roster, following the brand’s win as the 2026 recipient of the agency’s annual Pro Bono programme. The initiative awards one Black-founded fashion, beauty, or lifestyle brand with 12 months of strategic communications support.

As part of the partnership, b. the agency will lead an integrated communications strategy spanning media relations, influencer partnerships, brand storytelling, and events, with the aim of driving brand awareness, deepening engagement and supporting The Glowcery’s long-term growth in the UK.