The Ethical Fashion Forum has announced the unveiling of its new brand and online platform - CO - at the Copenhagen Fashion Summit. CO (Common Objective) is an intelligent business network that matches fashion professionals with suppliers, buyers, experts, and resources, to help them to succeed sustainably. The CO online platform will take the work of the Ethical Fashion Forum to scale, expanding the organisation’s reach, as sustainability becomes fundamental to business success in today’s global fashion industry.

The site is open for registration from 11th May, in preparation for full launch, which is scheduled for this summer, 2017. Registration is free of charge and gives access to CO’s special report titled “Why do Fashion Better?” on the business case for sustainable fashion. Investors of the platform are made up of industry leaders including its Chair, Harold Tillman CBE, the longest-serving Chairman of the British Fashion Council, and leading fashion brands such as Roland Mouret. The platform also has the support of industry leaders and influencers including Vivienne Westwood and Amber Valletta. In addition, CO was recently selected as one of the first start-ups to take part in Fashion for Good, a joint investment venture between Kering, C&A Foundation and Plug & Play. 

The Ethical Fashion Forum’s Founder and CEO, Tamsin Lejeune, comments: "CO has the potential to transform the way the fashion industry operates. We are levelling the playing field, making sustainability an opportunity, rather than a cost."

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Ethical Fashion Forum in 'associations'