The Estée Lauder Companies has announced that it has declustered the Smashbox and Bumble and bumble brands and restructured the Communications teams for each. With the continued growth of the brands and their future strategic expansion, establishing a separate Communications team for each brand which will enable a full focus on one brand and build on the success of their previously joint efforts.

Nicola Thornton will join Smashbox as Communications Manager. With over 13-years’ experience within the beauty industry, Nicola started her career at The Estée Lauder Companies as a Sales Administrator at Aramis and Designer Fragrances. Nicola re-joined The Estée Lauder Companies this September as a Special Projects Consultant to support the launch of GLAMGLOW in the UK. Throughout her career she has worked for some of the most prestigious names in beauty (Kiehls, Illamasqua, Sisley), covering multiple disciplines of PR, marketing and sales, therefore gaining valuable insight and understanding into all aspects of the cosmetics business. Reporting into her will be Roopa Pandit, Communications Co-Ordinator and Clemi Parker, Communications Assistant.

Georgie Billingham has been promoted to lead Bumble and bumble PR. Georgie joined The Estée Lauder Companies in March 2015 as Acting Communications Manager for Aramis and Designer Fragrances and Lab Series joining the Smashbox and Bumble and bumble cluster as Communications Manager in January 2016. As Communications Manager for Bumble and bumble, Georgie is currently recruiting for a Communications Coordinator who will support her on Bumble and bumble. As Nicola takes on a permanent role at Smashbox and Georgie transitions to lead Bumble & bumble, GLAMGLOW PR Communications will be led on a project-basis until end of Fiscal’17 by Trudi Collister with support from her team Natalie Silverman and Ines Socarras.

Georgie will also lead a special project on GLAMGLOW of event activation and retailer support.

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Smashbox in 'beauty, fragrance, grooming & health'
Bumble and bumble in 'beauty, fragrance, grooming & health'