The Chelsea Magazine Company is launching Having a Baby, a new annual bookazine on what to buy for your big arrival, on sale this summer. The publication will cover products and advice on pushchairs, car seats and baby carriers, nursery interiors, feeding and sleeping, maternal health and wellbeing, books and educational toys, eco-friendly living and sustainability, family travel and days out.

The team will be comprised of editor Kate Freud, creative director Chloe Collyer, and Danielle Wilkins who is managing the project in a freelance capacity.

The glossy title will launch in September and will be promoted in major retailers, including Waitrose & Partners, Marks & Spencer, and WH Smith, and will be supported by a significant campaign across social and digital platforms.