Nadia PR has been appointed to handle the UK PR for greeting card subscription service The Card Boys.

Founded by Brighton-born entrepreneurs Adam Newington and Callum McIntyre-Nash, The Card Boys delivers a curated box of eight premium greeting cards every three months, featuring original designs created in collaboration with independent artists and creatives. The service addresses the common problem of needing a card for a birthday, thank you or celebration when it is already too late to buy one.

Research conducted by OC&C Strategy Consultants for Moonpig Group found that UK consumers purchase around 810 million greeting cards each year, with the average card buyer purchasing 19 cards annually. The UK greeting card market is worth around £1.5–£1.6 billion.

Each quarterly box contains eight artist-designed greeting cards, with subscriptions available from £24.