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The CAN Group signs financial and lifestyle influencer (497.9k Instagram followers)
Date posted on DIARY directory: Thursday 14th May 2026
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The CAN Group has announced the signing of Gemma Bird, known as Money Mum Official, a Sunday Times bestselling author and financial and lifestyle influencer known for content on budgeting, saving and practical money habits for everyday families.
Gemma is a regular national media contributor and member of the Lorraine Saver Squad, having interviewed Keir Starmer and Rishi Sunak on household finance. She is available for expert commentary, TV and radio appearances, columns and podcast interviews.