The British Beauty Council has unveiled singer-songwriter and beauty industry entrepreneur Rita Ora as its new global ambassador. Assuming the role, Rita Ora will collaborate closely with the Council to spotlight its work future proofing the beauty sector for all, while elevating the industry as whole.

This year’s British Beauty Week celebrates the launch of the Council’s latest campaign, A Beauty Industry That Looks Like You, an initiative that highlights the importance of representation and inclusion within the category. The influence of Ora will be effective and invaluable in the support of this campaign and raising awareness of diversity and inclusion within the sector. For more information, visit britishbeautycouncil.com.