Date Posted: Friday 16th October 2020
Across the globe, every year countries recognise October as Breast Cancer Awareness Month. The month helps to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. Next Friday, 23 October, is Breast Cancer Now's Wear It Pink Day, one of the biggest fundraising events in the UK.
DIARY directory has selected five fashion and beauty brands raising awareness this month.
The online retailer has teamed up with Breast Cancer charity CoppaFeel! to launch an exclusive collection. PLT has created designs specifically in mind for girls who have gone through or are going through breast cancer. The collection consists of feminine lace lingerie sets and luxe satin styles, plus cosy cure pyjamas to mix and match. The girls featured in the campaign have gone through breast cancer are have shared their stories rooted in self-love, courage and finding strength within.
Find out more here.
Jo Malone London is supporting The Estée Lauder Companies’ Breast Cancer Campaign. The brand's Peony & Blush Suede fragrance is presented in a decorative gift box and finished with a pink ribbon. Jo Malone London donates £20 from the purchase price of Peony & Blush Suede Cologne 100ml to the Breast Cancer Research Foundation® (BCRF). BCRF is dedicated to advancing the world’s most promising research to eradicate breast cancer.
Discover the fragrance here.
Skin and spa brand Elemis has been supporting research into breast cancer for 20 years. From every purchase of the brand's 20th anniversary, Pro-Collagen Marine Cream Supersize 100ml it donates £10 to the charity Breast Cancer Now. Noella Gabriel, Elemis President and Co-founder has said: "We are so proud to have partnered with Breast Cancer Now over the past 20 years and continue to be in awe of their incredible achievements as a charity. We are delighted to help the charity provide support for today and hope for the future for anyone affected by breast cancer."
Purchase Elemis' Pro-Collagen Marine Cream here.
Etailer boohoo has teamed up with Know Your Lemons foundation on a dedicated collection to educate women on the 12 signs of breast cancer and how to check. From seamless bra and thong sets and cute satin pyjamas to a signature lemon slogan t-shirt, each piece in the range is printed with all the details you need to check yourself. 100% of sales of all products will be donated to the charity to support its work in early detection around the world.
Shop the collection at boohoo.com.
The fashion brand has collaborated with CoppaFeel! to create a limited edition tee with the message to check your boobs and raise awareness. TV & radio presenter Vick Hope plus model and founder of Squish Charli Howard have taken part in Missoma's campaign.
Find out more at missoma.com.
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