The Body Shop announced the appointment of Shimon Kalichman as its Global Brand & Communications Director. Shimon brings 25 years of beauty industry experience, covering senior brand marketing and communications roles with companies such as Unilever, Estée Lauder Companies and the L’Occitane Group. He first joined The Body Shop in 2025 in a consulting capacity before moving into this new role.

As the business sharpens its focus on ethical beauty, relevancy and sustainability, Shimon will oversee the global brand narrative, strengthening its purpose led position and reinforcing earned trust.