Date Posted: Wednesday 24th March 2021
The Beauty Backed fundraising initiative, which began in 2020 to support the independent businesses and entrepreneurs in the beauty industry who were directly impacted by the COVID-19 pandemic, has now launched as a Trust. The goal of Beauty Backed Trust is to change the perception of the industry as it is often overlooked and to provide a means to support everyone in the beauty industry. The trustees are beauty professionals Alexandra Forbes, Caroline Hirons, Dija Ayodele, Lesley Blair, and Lisa Potter Dixon. In a joint statement, the trustees said:
“As Trustees we are truly passionate about the beauty industry and are delighted to be instrumental in taking Beauty Backed from a movement to a Trust. Our initial goal is to support as many beauty professionals as possible to get back to work."
The Beauty Back Trust has kick-started with its Back to Work campaign, supporting people in the beauty industry, in whatever way is needed to get back to work on 12 April.
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