International beauty brand consultancy The Red Tree and investment fund manager SFC Capital have announced that The Beauty Accelerator returns in 2024. The Beauty Accelerator offers UK independent beauty brands the chance to receive up to £250,000 equity investment from SFC Capital plus a year-long strategic partnership with The Red Tree.

Applications open on Monday 4 December 2023 and close on Friday 2 February 2024.

The best applicants will be short-listed and invited to attend virtual interviews with The Red Tree in February. The most impressive brands will then be selected to appear in the final on 26 and 27 February, where finalists will pitch to The Red Tree, SFC Capital and Freeths.