Date Posted: Tuesday 8th December 2020
ASOS has released its trend report for 2020, seeing huge success in its circular fashion collection and TikTok campaign. Highlights in the report include:
Most Viewed collection
Beauty sales went up
Hair sales went up 278%, skincare 94% and bath/body 332%
The Ordinary was the most bought brand
Most popular influencer Style Edit
Men's accessories: hats, chains, earrings and grooming styles
1.2 million bought re-usable face coverings raised £230,000 for Oxfam ( ASOS donated £1 per face-covering sale)
Ay Sauce reached 2.8 million views
ASOS debuted its first circular design collection all about reducing, reusing and recycling throughout the production process
Read the full report at asos.com.
The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.
Get in touch to discover how DIARY directory membership would benefit you.