Pinterest has unveiled its summer trend report 2025. 

• Pinterest users are looking to ditch the screens and literally touch grass this season. Book retreats, nature baths and farmhouse cottage interiors will take over the summer, with searches for digital detox ideas and digital detox vision boards trending up by 72% and 273% respectively.
• The ‘Martha Stewart aesthetic’ will take centre stage as people embrace garden-to-table cooking, flower gardens and fresh summer recipes, channelling the iconic tastemaker’s lifestyle.
• Gen Z specifically is looking to reconnect with the world around them in all aspects of their lives, taking nature-driven trips, hosting book clubs and leaning into astrology-inspired make-up.
• New trends in home décor reflect a shift to creating rustic retreats and farmhouse cottage-style interiors, emphasising nature’s colour palette and natural materials.
• From boho crochet fashion to cool-toned beauty and cute crafts, summer 2025 will be about trying something new or reviving old traditions, such as the summer 2015 aesthetic.

Rustic farmhouse interiors

• This summer, home décor trends are deeply inspired by nature, evident in the rising popularity of rustic aesthetics and farmhouse cottage interiors.
• Gen Z is embracing thrifted home décor, highlighting a preference for unique pieces and the earthy, natural tones and textures found in secondhand items.
• Similarly, the farmhouse cottage trend resonates with those seeking the charm of rural living, incorporating a balance of natural elements such as brick, wood, and vintage finds to create a garden-esque escape that brings a piece of the natural world into the living spaces.

Gen Z: Thrifted home +488%

• thrift décor +314%
• thrifted apartment +310%
• thrift décor ideas +681%
• trinket shelves +335%
• thrifted home décor diy ideas +645%
• thrifted kitchen +626%
• thrifted room décor +376%

Gen Z: Rustic retreats +172%

• warm rustic living room +403%
• earthy boho living room +335%
• natural wooden bed +859%
• rustic modern bathroom ideas +344%
• rustic textured walls +324%
• dark rustic kitchen +290%
• earthy homes +1,277%

Farmhouse cottage interiors +370%

• farm cottage aesthetic +911%
• small farm stand +823%
• farmhouse kitchen brick backsplash +704%
• antique farmhouse +535%
• farmers market décor +382%
• garden cottage aesthetic +657%
• farmhouse exterior design +347%

Nature travel and literary escapes

• This summer’s travel trends reflect a growing desire for digital detoxing, as individuals seek respite from technology by getting back in touch with nature and slowing down with a good book.
• Nature bathing is on the rise with Gen Z, with searches for relaxing in nature increasing by 32% as they opt for serene environments such as forests, countrysides and nature parks.
• Similarly, searches for book retreats emphasise a return to simpler pleasures, with travellers looking for literary escapes that encourage mindfulness and mental relaxation.
• Summer travel plans also highlight mountainous destinations, bringing the Pinterest Predicts trend Peak Travel back to the fore.

Gen Z: Nature bathing

• nature retreat +72%
• relaxing in nature +32%
• beautiful view nature +207%
• forest with water +174%
• switzerland countryside +177%
• irish forest +33%
• breathtaking views nature +27%
• nature parks +16%

Book retreats +103%

• book club retreat ideas +265%
• holiday book +148%
• my book aesthetic +709%
• summer romance books +51%
• roadtrip book +64%

Summer peak travel

• summer mountain outfit +73%
• appalachian mountains aesthetic +332%
• aesthetic hiking pictures +225%
• mountain outfit summer casual +42%
• outfits for mountain trip summer +39%
• hiking outfit men summer +69%
• kilimanjaro mountain +221%

Garden-to-table cooking and fresh summer sips

• As searches continue to rise for the ‘Martha Stewart aesthetic’, Pinterest users are leaning into garden-to-table cooking, urban farming and fresh summer recipes.
• This back-to-basics approach not only fosters a reconnection to nature but also pairs seamlessly with the rise of summer detox drinks, with searches on Pinterest up 566%.
• The popularity of savoury cocktails reflects a curiosity for innovative beverage experiences, marrying fresh produce and herbs with creative cocktail concoctions for a refreshing twist on traditional summer sips.

Martha Stewart aesthetic +2,889%

• harvest recipes +680%
• from garden to table +117% martha stewart chicken coop +22%
• urban farming +374%
• martha stewart vegetable garden +72%
• sustainable cooking +91%
• homesteading +201%
• martha stewart dinner recipes +45%
• fresh summer recipes +33%
• small back garden vegetable garden +246%
• flower garden +259%

Summer detox drinks +566%

• best fresh juice recipes +82%
• herbal infusions recipes +71%
• green juices for gut health +316%
• flavoured water drinks +289%
• spinach smoothies that taste good +227%
• inflammatory drinks +205%
• skincare drinks +176%
• natural drinks for glowing skin +148%
• superfood smoothies +101%

Book clubs and garden parties

• Summer 2025 is all about finding new hobbies, as searches for cute summer crafts are on the rise by 106%, offering a hands-on way to take inspiration from Pinterest and turn it into IRL creativity.
• Summer garden parties invite guests to enjoy thoughtfully curated decorations and show off their own back gardens or urban gardens.
• For Gen Z, it’s all about book club culture - from book club stickers to snacks and crafts, hosting a book club is the new cool kid activity.

Summer crafts

• cute summer paintings easy +64%
• summer knitting projects +64%
• group art projects for adults +85%
• fun group art projects +79%
• summer crafts for teens +93%
• cute summer crafts +106%

Gen Z: Book club culture

• book club crafts +558%
• book club invitations +173%
• book club hosting +87%
• book club décor +67%
• book club themes +65%
• book club snacks +48%
• book club stickers +243%

Summer garden parties

• summer garden party decorations +44%
• vintage garden parties +83%
• garden parties +34%
• evening garden parties +89%
• summer garden party wedding +107%
• summer house party outfit +144%

Dill Green looks and boho fashion

• This summer, nostalgic fashion trends are seeing a resurgence: Gen Z is bringing back the early 2000s boho aesthetic by leaning heavily into crochet with pieces such as micro shorts and mini dresses. 
• The colour of the summer will be Dill Green, as forecasted in the 2025 Pinterest Palette, as users are searching for this earthy, vintage-inspired hue for all things fashion.
• Simultaneously, the summer 2015 aesthetic will bring back low-rise shorts, skorts and iconic lip gloss keychains, drawing inspiration from the fashion choices of yesteryear as an ode to a YOLO-style summer.

Gen Z: Boho chic crochet

• boho chic summer outfits +1,071%
• crochet micro shorts +1,393%
• crochet short dresses +2,030%
• 2000s boho +1,039%
• crochet summer set +349%
• crochet ruffle bag +453%
• crochet waist chain +276%
• summer crochet accessories +49%
• crochet lace bandana +54%

Dill Green summer style

• green 2000s aesthetic +693%
• soft summer green +62%
• green summer top +30%
• green jeans outfit for women +1,627%
• green sequin skirt outfit +601%
• green linen pants men +37%
• dark green linen trousers outfit +252%
• linen green shirt outfit +53%

Summer 2015 aesthetic +569%

• yolo summer +104%
• low-rise shorts outfits summer +263%
• skorts skirts outfit summer +688%
• 2000s summer dress +483%
• cute tankinis +5,662%
• thrifted outfits summer +42%
• lip gloss keychain +3,045%
• summer charm necklace +66%
• boat shoe +118%
• boat shoe outfits +90%

Astrology make-up and cool-toned beauty

• This summer’s beauty trends are all about blending personal expression and celestial inspiration, as Gen Z searches for astrology make-up are on the rise.
• Each zodiac sign’s unique traits are brought to life through tailored make-up aesthetics.
• Summer nail art will be inspired by tropical fruits, hibiscus blossoms and the serene vibes of Italian summers, while cool-toned beauty will offer a refreshing palette of blues, reds and cool summer hues.

Gen Z: Astrology make-up

• aries make-up aesthetic +1,454%
• cancer make-up +1,888%
• gemini make-up +1,676%
• leo make-up +1,633%
• libra make-up +1,598%
• pisces make-up +911%
• sagittarius rising make-up +913%
• scorpio make-up +1,486%
• taurus make-up +1,605%
• virgo make-up +2,006%

Summer nail art

• summer aura nails +277%
• italian summer nails +258%
• summer fruit nails +249%
• western summer nails +232%
• tropical summer nails +142%
• summer hibiscus nails +103%

Cool-toned beauty

• summer cool tone make-up +376%
• blue eyeshadow palette +970%
• baby blue cat eye nails +909%
• cool toned dark blonde hair +843%
• red eyeshadow palette +1,587%

 For the full report, visit pinterest.com.