Pinterest has revealed its Autumn Trend Report 2025, revealing the hottest trends of the season: Gen Z driving sustainable style, ‘60s babydoll fashion, smudged liners and pixie cuts dominating beauty, and bold, personalised decor trending in interiors.

Pinterest is also launching the Thrift Shop, a first-of-its-kind experience for thrift lovers. From 20 August to 26 September, users can shop vintage and second-hand finds directly on Pinterest, with weekly closet drops from tastemakers and top global thrift retailers, including Debenhams, making it easy to discover unique, sustainable style in one place.

Trends:

Autumn Fashion: Vintage Prep & The Polka Dot Aesthetic

• Preppy looks are making a bold comeback, with everything from classic navy stripes to Gen Z’s fresh take on southern prep.
• Neutral “caffeine-inspired” shades are redefining foodie fashion.
• Accessories get their moment too, as Gen Z men elevate every fit with vintage watches and classic timepieces.

Classic Prep

• Women’s preppy outfits +47,680%
• Preppy vibes +5,597%
• New preppy style +5,555%
• Male preppy outfits +3,973%
• Navy blue stripes +3,925%
• 2000s preppy aesthetic +2,867%
• Classic preppy +2,625%
• Preppy chic outfits +2,056%
• Vintage preppy outfits +1,872%

Caffeine-Inspired Clothing

• Vanilla latte blonde hair +2,023%
• Coffee brown pants outfit +632%
• Espresso martini outfit +312%
• Matcha outfit +304%
• (Gen Z) coffee colour shirt outfit men +127%

Gen Z Male Trend: Vintage Watch Aesthetic

• Analogue watch +59%
• Best luxury watches for men +55%
• Vintage brown watch +42%
• Vintage digital watches +34%
• Vintage luxury watch +82%
• Vintage watch for men +65%

Gen Z: 1960’s Babydoll Glamour

• 60s babydoll +2,514%
• 60s babydoll aesthetic +4,428%
• 60s dolly fashion +884%
• 60s evening gown +2,778%
• 60s fashion outfits +2,855%
• 60s fashion vintage +1,236%
• 60s gowns evening dresses +1,374%
• 1960s evening gown +5,928%

Gen Z: Patchwork Pieces

• Patchwork hoodies +1,531%
• Patchwork sweatshirt +2,219%
• Patchwork crew neck +954%
• Patchwork tee shirt +4,443%
• Patchwork tees +1,406%

Gen Z: Polka Dot Aesthetic

• Polka dot outfit +1,026%
• Polka dots aesthetic +1,512%
• Polka dot top +940%
• Polka dot scarf +726%
• Polka dot nails +1,296%
• Polka dot French tip nails +1,157%

Autumn Accents: Art Deco Revival & Chic Cubicle Decor

• From personalised back-to-office cubicle setups designed for the new era of work to bold, vintage and unique tiles, home and office design is getting an autumn refresh.
• The glamour of Art Deco returns for a modern twist on vintage elegance. 

Cubicle Chic

• Chic cubicle decor +1,543%
• Work office makeover +2,652%
• Corporate office desk decor +804%
• Cubicle makeover ideas +2,767%
• Cute desk decor +804%
• Luxe office +2,766%
• Green office aesthetic +1,065%
• Office concept +951%

Statement Tiles

• Terracotta tiles texture +833%
• Vintage tiles +1,107%
• Accent tile behind stove +388%
• Blue ceramic tile +470%
• Copper tiles bathroom +505%
• Unique tiles +450%
• One tile bathroom +513%
• Mexican tile kitchen backsplash +380%
• Striped tile bathroom +447%

Gen Z: Art Deco Decor

• Art deco interior 1920s vintage +745%
• Art deco vintage +805%
• New art deco +497%
• 1920s kitchen original +494%
• 1980s art deco +509%

Nostalgic Beauty: Grunge Glam & Autumn Scents

• Grunge-inspired makeup returns with a modern, wearable twist: Think effortless smudges, deep tones and nods to ’90s and 2000s nostalgia - 90s pixie cuts are on the rise with Gen Z.
• Skincare is getting innovative, with “sea science” ingredients like salmon DNA and snail essence making waves for their proclaimed glow-boosting benefits.
• And as the weather cools, cosy layering extends to fragrance, too: warm, nostalgic scents like apple, vanilla and caramel are the season’s must-haves.

Grungey Glam

• Clean grunge makeup +652%
• Natural grunge makeup +368%
• 90s grunge makeup +210%
• 2000s grunge makeup +197%
• Soft grunge makeup look +147%
• Dark grunge makeup +123%
• Brown grunge makeup +93%
• Messy grunge makeup +72%

Sea Skincare

• Salmon DNA +623%
• Salmon DNA treatment +234%
• COSRX snail essence +33%

Warm Scents

• Autumn scents +77%
• Scent garden +73%
• Apple scent +53%
• Caramel scent +49%
• Almond scent +21%
• Layering scent combos +157%
• Vanilla scent aesthetic +117%

Gen Z: Pixie Cuts

• Asymmetrical pixie bob +1,119%
• Chic pixie +2,435%
• Dark brown pixie haircut +946%
• Honey blonde pixie cut +1,892%
• Pixie haircut 90s +724%
• Short blonde pixie black women +1,950%

Whimsical Wanderlust: Autumn’s Dream Destinations

• This autumn, Pinterest users are packing their bags for charming escapes and sun-drenched adventures across Europe and South America. 
• With countryside fashion trends gaining momentum and dreamy destination searches soaring, it's clear: autumn 2025 is all about blending travel, fashion and unique experiences into a dream autumn getaway.

European Countryside Escapes

• Switzerland countryside +367%
• Scotland countryside +73%
• German countryside +59%
• Edinburgh Scotland +85%
• Edinburgh autumn +103%
• England countryside cottage +814%
• Autumn Europe outfits +78%
• Cotswolds outfit +597%
• Countryside fashion +277%

Vibrant Brazil: Nature & Nightlife

• Brazil beauty +119%
• Brazil sunset +70%
• Brazil at night +51%
• Brazil photos +441%
• Brazil nature +74%

Grecian Golden Hour: Mythic Sights & Sunset Style

• Santorini night +83%
• Greek ruins +79%
• Sunset train +72%
• Navagio Beach Greece +67%
• Zeus temple +66%
• Acropolis of Athens +65%
• Halkidiki Greece +63%
• Volos Greece +63%
• Folegandros Greece +59%
• Kos Greece aesthetic +53%

Sweet Bread & Mini Bakes

• Pinterest users are drawn to playful and creative takes on seasonal baking, from decorated sweet focaccia breads to the irresistible swirl of cinnamon and fruit toppings.
• And as mini bakes steal the spotlight, it’s clear that small treats are a big deal: tiny cakes, brunch bites, and mini dessert buffets prove that this season’s most memorable flavours come in perfectly shareable, snackable portions.

Sweet Focaccia

• Decorated focaccia bread +237%
• Sweet focaccia bread +218%
• Lemon blueberry focaccia +308%
• Cinnamon focaccia +562%

Mini Baking 

• Mini bday cake +243%
• Mini dessert ideas +529%
• Mini egg blondies +451%
• Mini egg cheesecake +854%
• Mini egg cookies +324%
• Mini egg cupcakes +781%
• Mini eggs cake +361%
• Mini pancake bar +586%
• Mini pancakes aesthetic +252%
• Mini tin cakes +351%
• Mini tres leches +235%

For the full report, visit pinterest.com.