Bland Communications has been appointed to handle UK PR for Paris-born tea brand Mariage Frères, known for the French Art of Tea.

The agency will re-engage audiences with the tea house and drive footfall to its Covent Garden flagship store, which houses the largest tea wall of loose-leaf teas in the world. The team will lead trade and consumer campaigns across traditional, digital, and social platforms, starting with the "Christmas Rhapsody" campaign.

Mariage Frères has ateliers and tea rooms in France, Germany, England and Japan.