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Tate McRae announces debut fragrance launch TATE 01

Date posted on DIARY directory: Tuesday 6th October 2026

Tate McRae announces debut fragrance launch TATE 01

Multi-platinum artist Tate McRae has launched her debut fragrance, TATE 01, in partnership with Scent Beauty, Inc.

The scent was created by Givaudan master perfumers Adriana Medina and Antoine Maisondieu. It opens with bergamot and clary sage, develops into white florals, and settles into amber, tonka bean, sandalwood and soft woods. The formula is anchored by ISO E Super, which interacts with individual skin chemistry.

"In my beauty routine, fragrance is that final invisible layer that elevates my entire mood," said Tate. "With TATE 01, I set out to craft a scent that feels entirely second-skin: effortless, subtly edgy, and perfectly you. It melts in so gracefully that it never wears you; it just enhances who you already are. I love to wear it during rehearsals — the scent warms up and moves with my body, allowing me to feel confident."

TATE 01 launches on GloriousBeauty.co.uk on 9 October and in selected Boots stores and online from 4 November. The collection will be distributed exclusively in the UK by Glorious Brands Ltd.

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TATE 01 in 'Brands'

www.tatebytm.com/en-gb

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