PR & digital communications agency, TASK PR, has been appointed by global pop culture and lifestyle brand MINISO, to manage all UK press, influencer activity and publicity.

MINISO is renowned for its signature mix of character collections including Hello Kitty & Friends, Harry Potter, Stitch and newer launches for Minecraft and My Little Pony.

Product categories include everything from everyday essentials, beauty, travel, homeware, tech to food & drink snacks. MINISO are also synonymous for their trending Blind Boxes and surprise bags, including their latest Vinyl Plush Blind Boxes, as well as for stocking nostalgic favourites Hot Wheels, Pokémon, Care Bears and Snoopy. Available online and in store throughout the brands network of store locations in the UK and globally. As part of their expansion strategy, MINISO will be excitingly opening up to 20 new stores in the UK by the end of this year.