b. the agency has been appointed to manage the UK PR and Social communications efforts for Selfish Supps, the new supplement brand powered by the Hembrow Sisters; Tammy, Amy and Emilee. The brand is exclusively available at Boots online and in-store.

The range comprises multi-functional products that understand women’s bodies, with effective products that fuel every kind of strong. Empowering those to prioritise their health, fitness and wellbeing and giving them permission to be Selfish. Championing the notion that fitness isn’t one size fits all and that everyone’s journey is unique.

As part of this collaboration, b. the agency will focus on increasing brand awareness and strengthening Selfish Supps’ presence in the UK market, overseeing media communications and influencer relations for the brand.