Mercer Keeble PR has been appointed as the UK PR agency for HELD, a London-based swimwear brand launching this month. The brand offers swimwear for women with a D cup and above, focusing on structured support and design-led silhouettes, with bras sold separately from swimsuits to allow individual sizing.

Jo Davis founded HELD and produces its capsule collection in Portugal and Italy, available in black, cream, and petrol blue. The brand is available online for pre-order with delivery in June 2026.

Mercer Keeble PR will handle UK consumer and B2B press, VIP and influencer outreach, and founder interviews for Jo Davis.