Sweed Lashes has announced its UK launch and appointed melsinlondon to handle its press and publicity. A new generation of high-end false eyelashes, the brand was founded by one of Sweden’s most prominent make-up artists, Gabriella Elio, who launched the worlds’ first blonde and brown lashes for a soft, natural look. Since its launch in 2015 the brand has established itself as a leader in the eyelash category by offering 23 styles, with a wide and fine selection, in three natural colours; black, brown and blonde. Each lash has a unique elaborate band of translucent cotton that gives a better fit and makes the eyelashes easy to use for both beginners and professionals.

Sweed Lashes will launch in the UK on 23 May exclusively at Selfridges London and selfridges.com.

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