Contemporary sustainability digital platform Sustainably Influenced has announced its rebrand to The SHFT, a refined editorial destination focused on luxury fashion, beauty, travel and lifestyle through a conscious lens.

The SHFT represents a natural evolution of the platform, reflecting a shift in how modern audiences engage with sustainability; not as a standalone movement, but as an expectation within luxury and contemporary culture. Under the new brand, The SHFT will deliver curated trend analysis, brand storytelling and cultural commentary that champions style, craftsmanship and longevity; while continuing to spotlight designers and brands shaping a more responsible future.

Bianca Alleyne (née Foley), founder of the platform, continues her role as Editor-in-Chief, bringing her editorial vision and cultural insight to this next chapter.

Alice Hartwell, formerly Fashion and Beauty Lead, has been appointed Managing Editor, overseeing editorial strategy and daily operations.

With an emphasis on shareable, high-quality storytelling and shopping articles, The SHFT positions itself alongside leading fashion and lifestyle platforms while retaining the authority that established Sustainably Influenced as a trusted voice in the space.