SushiDog has appointed Nudge PR as its UK PR and social agency following a competitive pitch process.

The agency will lead on major PR and social activity, including partnerships, new store openings, brand ambassadors and PR activations.

Nudge PR will work with the SushiDog team to develop campaigns around new openings and collaborations, social-first storytelling and activations.

Catherine Wells, Senior Marketing Manager at SushiDog, said: "We're thrilled to be partnering with Nudge PR at such an exciting stage of SushiDog's growth. We're looking forward to creating bold, culturally relevant campaigns that bring the brand to life across PR and social."

Alex Scripps, Managing Director at Nudge PR, said: "SushiDog is a brilliant brand with real momentum. Our aim is to build on that through creative campaigns that drive conversation, build awareness and keep the brand front of mind for consumers."