Monty has been appointed as the UK communications agency for INORA, a new doctor-formulated luxury supplement brand designed for streamlined modern living.

Launching on 23 of September, INORA enters the market with a mission to simplify and elevate everyday wellness. Created in collaboration with an NHS-trained physician and a team of PhD researchers, the brand is grounded in medical expertise, ingredient integrity, and rigorous testing, setting a new standard for modern wellness.

Available direct-to-consumer and through the online retailer Healf, INORA will debut as a fresh voice in the wellness space.

Monty will lead the communications strategy, driving earned media and cultural storytelling to position the brand at the intersection of clinical science and modern lifestyle.