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Date Posted: Wednesday 18th December 2024
Superdrug has revealed its top beauty and lifestyle predictions for 2025 - based on consumer insights and habits from the last 12 months, as well as feedback from Superdrug’s new Innovators panel.
The Superdrug Innovators (SI) is a collective of 13-16-year-olds who have been working with the retailer to offer insight into what the next generation really wants and needs from the brand.
The beauty and lifestyle predictions include:
Clean Beauty
Bold is Beautiful
International Beauty
Peptides
Store Experience
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