Superdrug has signed up English media personality and businesswoman Gemma Collins as its Beauty Boss to support its seasonal offering and in-store beauty services. Gemma will front a YouTube mini-series, Beauty Boss, where she’ll invite friends and guests to enjoy a chat and beauty treatment at her fictional Superdrug Beauty Studio. 

The first of 3 episodes will be available to stream from today (22 October) on Superdrug’s YouTube channel and will feature EX-TOWIE and House of Sims star Chloe Sims, who visits Gemma Collins for a luxury gel pedicure.

Episodes 2 & 3, airing on 6 November and 4 December respectively, will see podcaster and YouTuber, Adeola Patronne, join Gemma in the Beauty Salon to delight over Black Friday steals and unwrap favourite Christmas gifts from Superdrug’s showstopping line up.