PURPLE has been appointed as the UK communications agency for Alta Marea, a luxury suncare brand launching in April 2026.

As part of the integrated PR campaign, PURPLE will lead the launch of Alta Marea in the UK, alongside driving the brand's ongoing media relations, influencer strategy, creative partnerships and events.

Alta Marea crafts high-performance suncare designed to transform daily SPF into a luxurious ritual. Founded by beauty industry veteran Nico Morga Alden, Alta Marea combines efficacy with elevated sensorial experience.