AKA Communications has been appointed as the global communications agency for Sullivans Cove, the Australian whisky distillery, for a number of the brands’ upcoming launches.

Under this new partnership, AKA Communications will lead Sullivans Cove’s global PR strategy for specific releases, with a focus on brand storytelling, media relations, and strategic partnerships. The agency will work to further establish the brand’s presence within the global luxury and spirits landscape, driving awareness among discerning consumers, collectors, and key opinion leaders.