Trend forecaster Stylus has revealed its 2025 Beauty Forecast, unveiling three of its predictions for the industry in 2025:

Cleanical’ Blends Science & Nature - A rise in herbalism and botanical wisdom will deepen connections with the natural world via biotech-derived plant-based ingredients, immersive treatments and traditional medicine from Asia.

Tech Disconnect - Amid a tech-dominated world, new trends and treatments (such as sand bathing) will create new paths to wellbeing. While screen addiction fuels disconnection, digital advancements can be harnessed to improve wellbeing, through therapeutic experiences – think tech-facilitated forest bathing.

Carnivore Cosmetics - Young influencers advocating for a simpler, nature-based lifestyle are inspiring a return to meat and animal-based ingredients in health and beauty, with products like tallow, ostrich oil, and lanolin gaining popularity and offering an alternative to today’s vegan-centric beauty and wellbeing narrative.
 

These predictions offer a glimpse into Stylus’s year-round beauty trends and consumer insights. Led by expert Lisa Payne, the team provides deep dives, forecasts, and more.

For quotes and interviews with Stylus’s experts, click here.