Fashion stylist and brand consultant Bonnie Langedijk has announced the launch of HURS, a media company created by women, for women. The online platform challenges traditional media’s superficial way of representing women, keeping you informed through unfiltered one-to-ones, provoking think pieces, and carefully selected product edits.

HURS is for the overlooked, for those who don’t want product to exist in a silo but in the context of culture at large, for those who prefer what’s best over what’s new.