Luxury streetwear brand Aries and Malibu rum and coconut-flavoured liqueur have announced the launch of their partnership and limited-edition collaboration collection. One which celebrates the hyper-real spirit of an endless summer and captures the unguarded energy of those making the most of now. The brands have embraced AI technology as the facilitator of their shared values of freedom, creativity and self-expression. The result is a suite of AI-generated campaign assets – stills and animated graphics – created by Aries’ in-house design and graphics team and AI powerhouse, Omar Karim.

The limited-edition merchandise consists of 6 SKUs including two classic short-sleeve Aries tees; one white and one hand-dip-dyed in London, both with the new and original Aries x Malibu logo created in-house. The collection also includes a dip-dyed, branded string vest, a hand-sprayed, airbrush trucker cap and an Aries premium varsity jacket emblazoned with hand-embroidered patches. To round off the collaboration the brands have teamed up with London’s very own Milk & Honey to create bespoke Aries x Malibu grillz in crystals and gold. The Aries x Malibu collection ranges in price from £40 to £1,200 and can be purchased exclusively at the Aries flagship Soho store and online at ariesarise.com for a limited time only.