Japanese streetwear brand A BATHING APE (BAPE) has appointed independent creative communications agency Exposure as its communications partner across London and Paris.

The partnership will see Exposure lead press, influencer and event strategy for the brand, focusing on amplifying cultural relevance and driving community engagement around BAPE's London and Paris presence. The remit spans press office, community and creator partnerships, and a seasonal events programme.

Exposure London and Paris will deliver a coordinated, regionally led approach to storytelling, focusing on strengthening BAPE's connection to both established and emerging communities. The agencies will lead a seasonal event strategy across both markets, including in-store activations, talent and creator partnerships, and community driven moments.