Online marketplace and resale platform StockX has released its seventh annual Big Facts: Current Culture Index, an in-depth report spotlighting the brands and products that defined the secondary market over the past year, as well as key predictions for 2026.

In 2025, nearly 200 brands set new all-time annual sales records on StockX, underscoring the resale market’s growing influence across core categories like sneakers, apparel, accessories, collectibles, and trading cards.

Shoes

Top Brands (Total Trades 2025):

• 1. UGG
• 2. adidas 
• 3. Crocs
• 4. Nike 
• 5. Timberland 

Shoe Brands Making Moves:

• Nike: Landed the No. 1 spot for growth. The catalyst was the ReactX Rejuven8 recovery shoe, which debuted in early 2025 and saw tens of thousands of sales.
• Bravest Studios: Climbed to No. 2 for growth, finishing 2025 with a 197% increase over 2024. Notable for "joyful" designs like the Bear Claw Mule.

Fastest Growing Shoe Brands (YoY Trade Growth):

• 1. Nike: +5,811%
• 2. Bravest Studios: +197%
• 3. Timberland: +55%
• 4. BOTTEGA VENETA: +40%
• 5. Clarks: +39%

Accessories

Top Brands (Total Trades 2025):

• 1. Supreme
• 2. Nike 
• 3. Sprayground 
• 4. Louis Vuitton 
• 5. Stanley 

Accessory Brands Making Moves:

• Sprayground: Recognized for bold graphics and pop culture collaborations (e.g., Scarface, Snoopy, Sesame Street), fuelling 287% growth in 2025.
• Syna World: Central Cee’s brand saw sales climb 251% in 2025, landing the No. 3 spot for fastest-growing accessories.

Fastest-Growing Accessory Brands:

• 1. Sprayground: +287%
• 2. New Era: +270%
• 3. Syna World: +251%
• 4. Amiri: +202%
• 5. Ray-Ban: +123%

Apparel

Top Brands (Total Trades 2025):

• 1. Fear of God
• 2. Supreme
• 3. Nike
• 4. Yeezy
• 5. BAPE 

Apparel Brands Making Moves:

• Uniqlo: Secured the No. 1 spot for growth, driven by high-impact collaborations with Needles and KAWS.
• SKIMS: Ranked as the No. 3 fastest-growing brand, fuelled by limited releases and major partnerships with brands like The North Face and Dolce & Gabbana.

Fastest-Growing Apparel Brands (YoY Trade Growth):

• 1. Uniqlo: +667%
• 2. Cactus Plant Flea Market (CPFM): +252%
• 3. SKIMS: +196%
• 4. NAV: +113%
• 5. Juice WRLD: +104%

Predictions for 2026

• The 2026 FIFA World Cup will accelerate soccer’s influence in USA's fashion, from retro cleats reimagined as lifestyle footwear to deeper collaborations between clubs and streetwear brands.
• Milan Olympics will present an opportunity for brands to fuse sport and fashion, a combination that historically drives spikes in demand for athlete- and team-linked products.
• Bad Bunny is poised for a defining year, with a highly anticipated Super Bowl half-time performance and a first fully original adidas signature sneaker slated for 2026.
• Across all categories, re-commerce momentum will continue to accelerate, as consumers increasingly shop resale-first, driven by live shopping, vintage demand, and value-conscious behaviour.

For more information, visit stockx.com.