Online personal styling service Stitch Fix has released its 2025 style forecast and unveiled the biggest fashion influences of 2024.

The 2024’s biggest fashion influences:

• The Bridgerton effect: The show’s romantic, whimsical aesthetic sparked a surge in demand for “coquette” styles, up 100% from last year.
• Eras-inspired style: Taylor Swift’s Eras Tour fueled a 60% rise in interest in sparkly and feminine looks.
• Parisian chic: Inspired by Emily in Paris, quintessential Parisian staples like stripes saw a 35% increase in popularity following the show’s latest premiere.
• Western wins: The return of the TV show Yellowstone drove a 24% rise in interest in Western styles, with sales of Western-inspired boots doubling year-over-year.
• Olympic influence: Stitch Fix's clients ranked the Olympics as the most influential sporting event of the year.

The top five trends for 2025 are:

Corner booth: Elevated dressing for a night out 

• Animal prints, faux leather and strategically placed cutouts are stealing the spotlight. Faux leather sales have climbed 15% year-over-year, searches for animal prints are up by 400% from June to September, and 1 in 4 women of Stitch Fix's clients have shared that they are excited to embrace subtle cutouts next year.

Easy street: Marrying comfort with chic 

• Styles that blend comfort and chic will dominate next year, such as slouchy tailoring, wide-leg trousers and a “borrowed from the boys” aesthetic. Searches for wide-leg bottoms are up 40% year-over-year and 1 in 3 women of Stitch Fix's clients is ready to explore oversized, relaxed silhouettes in the year ahead.

Ranch revival: Western-inspired, city-ready 

• Western charm will continue to be popular in 2025 and evolve to incorporate a refined edge. Denim-on-denim, barn jackets, and barrel-leg jeans (which have already surged 2,925% in client searches compared to last year) will become wardrobe staples. Suede and fringe requests have also increased by 25% since last year.

Flight club: Men’s elevated athleisure takes flight 

• Polished and put together, this first-class take on athleisure redefines travel-ready style. Hybrid pants, track sets and performance sneakers combine comfort with refinement. Stitch Fix revealed that 60% of its male clients are gravitating towards elevated athleisure.

Modern Maverick: Timeless with a twist for men

• Equal parts rugged and refined, Modern Maverick is about new classics for true originals. Straight-leg denim and utility-inspired layers like shackets and barn jackets are what Stitch Fix's male clients will be seeking in 2025. Plaid button-downs remain a favourite, while requests for corduroy have risen 18% this past season.

The 2025 colour of the year:

• After successfully predicting Matcha would be 2024’s standout hue, 2025 will be all about Wisteria. This shade of purple evokes softness and sophistication. Stitch Fix is already seeing a steady rise in client searches for purple, signalling its growing appeal as a soft yet statement-making colour.

For the full report, visit stitchfix.com.