Stephanie Churchill PR has been appointed to handle the press and publicity for luxury Italian label, Luisa Spagnoli and Ashmira Botanica, a revolutionary new waxing system.

Founded in 1928 by its eponymous owner, Luisa Spagnoli is a family business, now in its third generation, which focuses on its founder’s values of personal style and high quality. Luisa Spagnoli creates looks for all occasions, from everyday elegance to special moments, using luxury materials, sophisticated manufacturing techniques, great attention to detail and modern design to make each item a masterpiece of Italian style.

The Ashmira Botanica collection features natural oils, butters, plants and flowers each chosen for their moisturising, anti-oxidant and anti-inflammatory properties to help repair, protect and nourish the skin during and after hair removal.