Pushchair brand Bugaboo and luxury fashion brand Stella McCartney have announced a new multi-year partnership and special-edition collaboration, launching globally in September 2026. It marks Bugaboo’s first major fashion collaboration in over a decade, following previous partnerships with Missoni, Diesel and Kith.

The collection reimagines luxury parenting essentials through Stella McCartney’s design lens, blending luxury fashion, conscious craftsmanship and functional innovation. Materials used throughout include recycled polyester fabrics made from plastic bottles, water-free dye technology, recycled aluminium and bio-based materials designed to reduce environmental impact without compromising quality or functionality.

Stella McCartney said: “As a mother, I want the things I design to reflect the world I want to build. Working with Bugaboo felt completely natural, as it’s a brand that shares our commitment to innovation and responsibility. This collection is for every mum who wants to bring her own individuality and playfulness into parenthood.”

Adriaan Thierry, CEO at Bugaboo, said: “Today’s parents are design-minded, values-driven and on the front-foot of culture. They expect the brands they choose to reflect that. By combining Stella McCartney’s distinctive creative perspective with Bugaboo’s heritage of purposeful design and engineering excellence, we’ve created a collection that speaks to a new generation of parents who refuse to choose between performance, style and values.”