Independent PR, social, digital and creative agency, The PHA Group, has been appointed as the PR agency for SUDU, a new Manchester headquartered UK sportswear brand. As part of the collaboration, PHA will help grow the brand following the successful launch of its first Run menswear collection, which features 16 products.

In addition, having also already helped announce the brand as Premier League side Wolves’ new official technical kit provider, PHA will help drive awareness of the deal and SUDU’s revolutionary new kit model as they look to roll this out working with other teams across sports.

In helping to amplify the brand further, PHA will be tasked with raising awareness of SUDU through consistent, quality media exposure via an always-on press office, including elements such as product PR, brand storytelling and community engagement.