PR and communications agency Aspire has been appointed by Mizuno to drive brand growth and awareness across the UK.

A 120-year-old global sportswear brand born in Osaka, Japan in 1906, Mizuno has earned an enviable reputation across the globe through its relentless innovation, quality without compromise, and deep understanding of what drives performance.

The brief focuses on the brand's growing and evolving running segment, with a particular emphasis on footwear. The remit is to elevate the brand's new era of footwear innovation by driving consistent earned media visibility and culturally relevant storytelling across the UK.

Aspire's strategy will prioritise a multi-channel earned approach, tapping into cultural and creative insights to maximise impact.

Alongside this, Aspire will provide ongoing strategic counsel to support the growth of the wider brand community. The approach will fully leverage opportunities around race events, product launches and compelling brand storytelling.