Mountain sports lifestyle brand Salomon has announced the opening of two new brand stores in the heart of London.

The Covent Garden brand store, located at 125 Long Acre, St Martin’s Courtyard, is the first Salomon flagship store in the UK. The 235 square meters store is designed to allow visitors the opportunity to experience the full scope of what Salomon has to offer, from premium footwear, apparel and gear for running and hiking to skis, snowboards and winter apparel.

In addition to the Covent Garden location, Salomon is opening its first Sportstyle store in Soho, which will open on 14 November. Salomon’s Soho location features its most extensive range of Sportstyle footwear, including the latest collaborations with noted designers and fashion labels, as well as shoes from the ADVANCED label.