Sports brand Slazenger has announced the launch of Slazenger Off-Court, a premium fashion label marking a new chapter as it reimagines its legacy for the modern, Gen Z consumer.

Designed by 23-year-old Creative Brand Consultant Alexei Hamblin - better known on TikTok as ‘The Slazenger Guy’ - Off-Court represents Slazenger’s most premium offering yet, bringing the brand to the forefront for a more trend-driven audience, whilst paying homage to its iconic sporting DNA.

To mark the launch of Off-Court, a debut nine-piece Menswear/Unisex capsule collection has dropped, featuring a curated selection of apparel designed for life beyond the court. Blending premium fabrics, uncompromising quality, and style, Off-Court has been shaped by culture and built with the next generation in mind, offering relaxed, confident designs that are rooted in athletic heritage.

Slazenger Off-Court's debut collection will be available exclusively at flannels.com and slazenger.com.