Whitehair Co has been appointed to manage the UK VIP and blogger relations for footwear brand SOREL. Founded in 1962 in Canada, the brand brings functionality, heritage and expert craftsmanship to fashion, providing functional outdoor footwear for men, women and children. Celebrity fans of the brand include: Brad Pitt, Blake Lively, Cameron Diaz, David Beckham, Demi Moore, Drew Barrymore, Megan Fox and James Franco, among others. Whitehair Co will be hosting (by appointment only) a VIP seeding suite within the Clerkenwell showroom, to help ignite the #SORELStyle social media campaign in the UK, and will work alongside Surgery Group, which is handling the brand's UK PR.  

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SOREL in 'fashion & accessories'