Revivis PR has been appointed to handle the press and publicity for Wearisma, a new social media influencer specialist founded by ex-Hearst Director Jenny Tsai, which matches top digital trend, visual commerce, to the clout of influencer marketing. Visual commerce moves on from ordinary e-commerce to drive sales from social media feeds, making the images and videos created everyday on Instagram instantly shoppable.

By bringing influencers into the mix, Wearisma taps into the ‘see now, buy now’ trend currently shaking up retail via the fashion industry, with wider repercussions for all brands.

Wearisma has already linked social stars like Erika Bowes and Nada Adelle to brands like Marc Jacobs, Debenhams, Pixi Beauty, Hearst Magazines UK, Time Inc. and Molton Brown for profitable campaigns. Wearisma links brands to the right influencers for them, matching on consideration over follower count and engagement levels alone for the creation of authentic content. Wearisma matches brands and talent across fashion, beauty, travel, lifestyle and home. This includes engagement up to x25 a brand’s own content, directly driving product sales worth up to four to eight times investment within the first month, while also increasing referral traffic from Instagram.

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Wearisma in 'digital consultancies'