Manchester-based PR, Amy-Alice Miller, former Senior Fashion Manager of Social Chain, has launched her own PR and Social business, iamPR, working across the fashion, beauty and lifestyle sectors. Amy has previously worked for agencies Propaganda and Umpf; at Social Chain, she worked on accounts including H&M, La Perla and PrettyLittleThing.

iamPR offers services in brand strategy, traditional press office activity and social and influencer PR. The agency is currently representing ånd Fragrance, Dooley & Rostron, Butter Lane Antiques, and Emiko Studios. 

Amy has commented that "every brand has their story to share, particularly those in the start-up and SME space. I want to show that iamPR can accomplish game-changing work from one small team to another."