Snapchat has announced that it has extended its automated advertising to companies in the UK. Snapchat's, Dynamic Product Ads makes it easier for brands to set up their e-commerce business on Snapchat. In a statement, the app said that the COVID-19 lockdown has meant that many brands have quickly expanded their e-commerce efforts in response to consumer demand. 

DPA allows brands to effectively upload their catalogues to the app before products are automatically put into a template and then shown to relevant app users. If a product's price or availability changes the ads will be automatically updated in real-time. Snapchat's Dynamic Product Ads aims to make it easier for retailers and brands to sell products to relevant consumers on the app. 

Snapchat has said that Topshop, Adidas and Farfetch have been part of beta testing for the new ad format.  DPA launched in the US in October but has now been extended to the UK, Germany, the Middle East and Australia.