Aduro Communications has announced the expansion of its Kerry Dairy Consumer Foods portfolio, with a six-figure investment into the launch of SMUG Dairy. SMUG Dairy is an innovative new product range with a blend of oat and dairy that offers consumers a healthier, more sustainable way of consuming dairy without compromising on taste. 

Aduro was appointed to run the PR, social and influencer programme for SMUG Dairy’s £5million integrated marketing launch. The agency has worked in collaboration with BMB, Dentsu, and Melli to execute the launch across TV, out-of-home, PR, influencer marketing, organic and paid social media.