melsinlondon has been appointed to handle the press and publicity for the UK launch of US nailcare brand Smith & Cult. The brand specialises in Nailed Lacquers that deliver both smooth coverage and brilliant shine, while each are custom tailored to provide high performance. The exclusive 5-Free formula is formulated without dibutyl phthalate, toluene, formaldehyde, formaldehyde resin and camphor. Created by Dineh Mohajer, of Hard Candy fame, the lacquers are inspired by her love of music, beauty, art and fashion and each shade is representative of the experience depicted by the brand’s heroine in her diary entries. Smith & Cult will be launching this month at Space NK and Selfridges.

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Smith & Cult in 'beauty, fragrance, grooming & health'