Fabric PR has been appointed to handle the UK communications for sleepwear brand Peter Alexander.

A household name in Australia and New Zealand, Peter Alexander operates over 135 stores and has become an international go-to for premium nightwear, accessories, gifts and homeware. This Autumn, Peter Alexander will be launching online in the UK, followed by the opening of three London stores in Westfield White City, Westfield Stratford and Bluewater Kent.

Fabric PR will be responsible for supporting the UK launch with a strategic communications campaign.