BUX+BEWL has been appointed to represent skincare brand Wrinkles Schminkles in the UK and USA, leading on B2B, consumer PR and activations. Known for its targeted silicone wrinkle patches and results driven skincare solutions, Wrinkles Schminkles has built a global following through its innovative approach to smoothing, hydrating and reducing the appearance of fine lines and wrinkles.

The agency will also represent Wrinkles Schminkles' parent company and brand building platform, Avenir Collective, across B2B communications. Supporting acquisition announcements, profiling, thought leadership opportunities and ongoing industry media strategy.